UK Government puts youth messages to rap music for hard to reach
The Government has thrown its weight behind a rap song as part of a marketing campaign that aims to encourage hard-to-reach groups to take part in the 2011 national census.
It is hoping the track Invisible, by east London grime artist Ghetts, will encourage young members of the black community to take part in the next census. Ghetts has been working with the Office for National Statistics (ONS) on lyrics that communicate the importance of filling out the form, which will help benchmark the country’s population.
