Josh Dhaliwal

Ideas I find on youth, youth marketing, trends and behaviour that i'd like to share 
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usa

 

Brands Go Bike Crazy in NYC


Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are finally starting to catch on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC. 


via psfk.com

 

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Filed under  //   bicycle   bike   brands   newyork   nyc   topshop   trends   USA  

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Stop Wasting 50% Of Your (Teens) Marketing Budget

Last month, Fuse and the University of Massachusetts, conducted research around how brands can effectively reach the teen target without breaking their budgets. The study, "Advertising to Teens: 2009 Research," surveyed 598 teenagers ages 13 - 18 online, gathering a statistically valid sample in all aspects. Concentrations included Health & Beauty, Shoes, Department Stores & Retailers, Apparel, Cell Phones, Consumer Electronics, Food & Snack Food and Quick Service Restaurants.

* TV isn't an effective way to reach teens

* The study found that less than 10% of teens approve of or think text messaging is an effective way to reach them

* Even though 90% of teens text, 90% of teens disapprove of advertisers texting them


http://tinyurl.com/masbel

 

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Filed under  //   advertising   mobile   mobileYouth   sms   survey   teens   text messaging   texting   tv   USA   youth  

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mobileYouth @ Red Bull 1976 Games (5 lessons for successful youth marketing)

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Filed under  //   1976   advertising   community   legacies   lessons   music   platform   redbull   relevance   skiing   snowboarding   social media   USA   youth marketing  

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Texting is a measure of social standing and cause of lack of self esteem

American teen-agers sent and received an average of 2,272 text messages per month in the fourth quarter of 2008. That averages out to about 80 messages a day, which is more than double the average from last year.

That number is spurring concern among some health professionals, who think texting is causing anxiety, sleep loss, distraction in school, falling grades and repetitive stress injury among youngsters.

Allyson Havill, an assistant professor at the University of Pittsburgh School of Nursing and a psychotherapist in private practice, has seen the effects firsthand.

"Teens are starting to bring up texting in therapy sessions as measures of social standing," Havill said. "It can have positive or negative effect on self-esteem."

On one hand, texting helps teens feel socially connected and lets them share their experiences instantly, leading to a boost in self-esteem. On the other hand, if teens feel left out or disconnected, texting can lead to anxiety and feelings of sadness.

 
Check out this website I found at scrippsnews.com

 

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Filed under  //   mobileYouth   sms   teens   test messaging   texting   USA   youth  

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