Brands Go Bike Crazy in NYC
Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are finally starting to catch on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC.
via psfk.com
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