Josh Dhaliwal

Ideas I find on youth, youth marketing, trends and behaviour that i'd like to share 
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textmessaging

 

Indian teens use mobile phones to thwart taboos, tradition and, of course, their parents.

“Cell phones have become the way to circumnavigate a variety of parental controls,” said Ashish Patil, a vice president with MTV India, which researches youth trends. With cell phones, communication is private and individual, he said. He quoted an Indian teenager as saying, “On the landline, mom would answer my calls. But boys can call now on the mobile phone, and we talk 'til late at night.”

In crowded, populous India — where dating is still taboo and public display of affection is a big no-no — the cell phone is extending the possibilities of romance for a whole cloistered generation. It is becoming a symbol of freedom from parental power and a rite of passage in urban India.

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Filed under  //   airtel   dating   india   mobileYouth   MTV   sms   text messaging   texting   youth  

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Stop Wasting 50% Of Your (Teens) Marketing Budget

Last month, Fuse and the University of Massachusetts, conducted research around how brands can effectively reach the teen target without breaking their budgets. The study, "Advertising to Teens: 2009 Research," surveyed 598 teenagers ages 13 - 18 online, gathering a statistically valid sample in all aspects. Concentrations included Health & Beauty, Shoes, Department Stores & Retailers, Apparel, Cell Phones, Consumer Electronics, Food & Snack Food and Quick Service Restaurants.

* TV isn't an effective way to reach teens

* The study found that less than 10% of teens approve of or think text messaging is an effective way to reach them

* Even though 90% of teens text, 90% of teens disapprove of advertisers texting them


http://tinyurl.com/masbel

 

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Filed under  //   advertising   mobile   mobileYouth   sms   survey   teens   text messaging   texting   tv   USA   youth  

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