Josh Dhaliwal - Filed under 'teens'

July 1, 2009

9 Trends in youth marketing for 2009 (South Africa)

When it comes to engaging and exciting young South Africa, companies can no longer limit their brands to a specific product category or service. Traditional vertical categories are not important to young urbanites who expect their most beloved brands to cater to their entire lifestyle and provide them with experiences that go beyond the product itself.

Coca Cola has led the way in extending youth offerings way beyond that of a cold-drink by investing in online media, concerts and community projects. The youth readily compare brands across categories (cell phones with fashion with trainers), so companies need to understand how their brands perform in a general, rather than specific context. And it's this thinking that makes youth less inclined to open a bank account. Why? Because banks don't measure up to cell phone providers who offer a free DVD player among other hi-tech gadgets when you sign-up for a contract.

Check out this website I found at marketingweb.co.za

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Filed under // advertising brands coca cola southafrica teens youth marketing

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June 24, 2009

Nokia still top amongst teens but sliding and Motorola plummet

Nokia is still the most popular mobile phone brand among teenagers, according to a survey conducted by virtual world Habbo. But even more surprisingly, Apple comes in fifth place, with Sony Ericsson, Samsung, and LG above it in the top five. However, Nokia isn’t as popular among teens as it was last year. 21% of respondents said it was their favourite mobile brand this year, compared to 29% last year. However, it’s Motorola that’s dropped like a stone, falling from third place to sixth in the last year.

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Filed under // apple lg mobileYouth motorola nokia phones samsung sonyericsson teens youth

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June 22, 2009

Revising teens rely on caffeine

via thesun.co.uk

A study by the School Food Trust found students also skip meals, do less exercise and indulge in more junk food. The poll, of 500 13-17-year-olds, reveals Britain's teenagers often underestimate the importance of healthy living while studying for GCSEs and A-levels. It found one in four (26 per cent) use energy drinks, while 11 per cent admit to using performance enhancers like caffeine tablets. Less than half (48 per cent) think eating properly is important to help them revise, with less than one in five feeling that exercise was important in their study regime. In addition, four in 10 (42 per cent) have skipped meals to make time to revise, and nine in 10 regularly feel tired because of their school work. As a result, only half of teenagers can only study for 30 minutes before losing concentration.

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Filed under // advertising caffeine kids obesity redbull school teens youth

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June 20, 2009

Stop Wasting 50% Of Your (Teens) Marketing Budget

Last month, Fuse and the University of Massachusetts, conducted research around how brands can effectively reach the teen target without breaking their budgets. The study, "Advertising to Teens: 2009 Research," surveyed 598 teenagers ages 13 - 18 online, gathering a statistically valid sample in all aspects. Concentrations included Health & Beauty, Shoes, Department Stores & Retailers, Apparel, Cell Phones, Consumer Electronics, Food & Snack Food and Quick Service Restaurants.

* TV isn't an effective way to reach teens

* The study found that less than 10% of teens approve of or think text messaging is an effective way to reach them

* Even though 90% of teens text, 90% of teens disapprove of advertisers texting them

http://tinyurl.com/masbel

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Filed under // advertising mobile mobileYouth sms survey teens text messaging texting tv USA youth

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June 18, 2009

What makes a brand desirable for 18-24 year olds (Clue: It's not how cool it is)

via marketingcharts.com

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Filed under // 2009 advertising authenticity brand loyalty brands brandwidth cool history MTV popularity quality statistics teens trust viacom youth

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June 18, 2009

Now I Can Drink Me (12 Future Youth Marketing Trends Here Today)

via mobileyouth.posterous.com

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Filed under // apple axe change grahamdbrown iran jake nickell jones soda kiva marketing mobile mobileYouth myfootballclub product development redbull relevance rockrorps social media social values storytelling teens threadless trends youth

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June 18, 2009

Texting is a measure of social standing and cause of lack of self esteem

American teen-agers sent and received an average of 2,272 text messages per month in the fourth quarter of 2008. That averages out to about 80 messages a day, which is more than double the average from last year.

That number is spurring concern among some health professionals, who think texting is causing anxiety, sleep loss, distraction in school, falling grades and repetitive stress injury among youngsters.

Allyson Havill, an assistant professor at the University of Pittsburgh School of Nursing and a psychotherapist in private practice, has seen the effects firsthand.

"Teens are starting to bring up texting in therapy sessions as measures of social standing," Havill said. "It can have positive or negative effect on self-esteem."

On one hand, texting helps teens feel socially connected and lets them share their experiences instantly, leading to a boost in self-esteem. On the other hand, if teens feel left out or disconnected, texting can lead to anxiety and feelings of sadness.

Check out this website I found at scrippsnews.com

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Filed under // mobileYouth sms teens test messaging texting USA youth

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