Josh Dhaliwal

Ideas I find on youth, youth marketing, trends and behaviour that i'd like to share 
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mtv

 

Indian teens use mobile phones to thwart taboos, tradition and, of course, their parents.

“Cell phones have become the way to circumnavigate a variety of parental controls,” said Ashish Patil, a vice president with MTV India, which researches youth trends. With cell phones, communication is private and individual, he said. He quoted an Indian teenager as saying, “On the landline, mom would answer my calls. But boys can call now on the mobile phone, and we talk 'til late at night.”

In crowded, populous India — where dating is still taboo and public display of affection is a big no-no — the cell phone is extending the possibilities of romance for a whole cloistered generation. It is becoming a symbol of freedom from parental power and a rite of passage in urban India.

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Filed under  //   airtel   dating   india   mobileYouth   MTV   sms   text messaging   texting   youth  

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What makes a brand desirable for 18-24 year olds (Clue: It's not how cool it is)

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Filed under  //   2009   advertising   authenticity   brand loyalty   brands   brandwidth   cool   history   MTV   popularity   quality   statistics   teens   trust   viacom   youth  

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