Ideas I find on youth, youth marketing, trends and behaviour that i'd like to share
An expert on helping brands and ideas connect successfully with young people!
Email me on josh.dhaliwal(at)mobileYouth.org
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Nokia still top amongst teens but sliding and Motorola plummet
Nokia is still the most popular mobile phone brand among teenagers, according to a survey conducted by virtual world Habbo. But even more surprisingly, Apple comes in fifth place, with Sony Ericsson, Samsung, and LG above it in the top five. However, Nokia isn’t as popular among teens as it was last year. 21% of respondents said it was their favourite mobile brand this year, compared to 29% last year. However, it’s Motorola that’s dropped like a stone, falling from third place to sixth in the last year.
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Mobile phones for children: a boon or a peril? - Times Online
Nevertheless, the landmark point at which more than half of British children aged between 5 and 9 own mobiles has been passed, according to research by Josh Dhaliwal, the co-founder of MobileYouth, a specialist research consultancy that tracks young people’s technology use. “Lots of children’s phones tend to be hand-me-downs from adults,” he says. “My sister gave her seven-year-old daughter a mobile for her birthday and that’s about the norm now.”
via women.timesonline.co.uk
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Indian teens use mobile phones to thwart taboos, tradition and, of course, their parents.
via globalpost.com
“Cell phones have become the way to circumnavigate a variety of parental controls,” said Ashish Patil, a vice president with MTV India, which researches youth trends. With cell phones, communication is private and individual, he said. He quoted an Indian teenager as saying, “On the landline, mom would answer my calls. But boys can call now on the mobile phone, and we talk 'til late at night.”
In crowded, populous India — where dating is still taboo and public display of affection is a big no-no — the cell phone is extending the possibilities of romance for a whole cloistered generation. It is becoming a symbol of freedom from parental power and a rite of passage in urban India.
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Stop Wasting 50% Of Your (Teens) Marketing Budget
Last month, Fuse and the University of Massachusetts, conducted research around how brands can effectively reach the teen target without breaking their budgets. The study, "Advertising to Teens: 2009 Research," surveyed 598 teenagers ages 13 - 18 online, gathering a statistically valid sample in all aspects. Concentrations included Health & Beauty, Shoes, Department Stores & Retailers, Apparel, Cell Phones, Consumer Electronics, Food & Snack Food and Quick Service Restaurants.
* TV isn't an effective way to reach teens
* The study found that less than 10% of teens approve of or think text messaging is an effective way to reach them
* Even though 90% of teens text, 90% of teens disapprove of advertisers texting them
* TV isn't an effective way to reach teens
* The study found that less than 10% of teens approve of or think text messaging is an effective way to reach them
* Even though 90% of teens text, 90% of teens disapprove of advertisers texting them
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Texting is a measure of social standing and cause of lack of self esteem
American teen-agers sent and received an average of 2,272 text messages per month in the fourth quarter of 2008. That averages out to about 80 messages a day, which is more than double the average from last year.
That number is spurring concern among some health professionals, who think texting is causing anxiety, sleep loss, distraction in school, falling grades and repetitive stress injury among youngsters.
Allyson Havill, an assistant professor at the University of Pittsburgh School of Nursing and a psychotherapist in private practice, has seen the effects firsthand.
"Teens are starting to bring up texting in therapy sessions as measures of social standing," Havill said. "It can have positive or negative effect on self-esteem."
On one hand, texting helps teens feel socially connected and lets them share their experiences instantly, leading to a boost in self-esteem. On the other hand, if teens feel left out or disconnected, texting can lead to anxiety and feelings of sadness.
Check out this website I found at scrippsnews.com
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