Reaching out to youth — a good marketing strategy
We, the young consumers, are drawn to ourselves. We like to see our friends, neighbours and classmates on television and on billboards. Advertisers know this.
It is even closer to home than we think, with the extreme levels to which advertisers go in order to get their brands out there for public consumption. Yes, an estimated $350 billion is spent on advertising worldwide, and products on the Jamaican market are heavily invested to keep the money coming in for the advertisers.
In fact, there has been a new revolution in the advertising industry. Yes, there is more attention being placed on the spending power of the youth, and advertisers are making their products more attractive to youngsters. Just check out the advertisements on local television stations and you will realise that the major players are the children and TEENs who influence, to some degree, their parents' spending habits.
Many children spend the majority of their time watching television. The best way to get to the parents, who more often than not control the spending, is to get to the kids and young adults first. After all, most parents look to their children for advice when they are buying products for both themselves and their children.
via jamaicaobserver.com
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