Josh Dhaliwal

Ideas I find on youth, youth marketing, trends and behaviour that i'd like to share 
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June 18, 2009

Generation Y still keeps marketers guessing

This generation refuses to be bought with empty promises and pretty pictures.

 "Gen Y is not as interested in being reached by marketers as it is in doing the reaching itself. “This generation want to find you. In finding YOU they feel empowered, knowledgeable and exclusive. This is why the internet has become so main stream to this generation's psyche and also why traditional above the line advertising does not have the impact that it once had.”

http://www.bizcommunity.com/Article/196/347/37031.html

 

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Filed under  //   advertising   empowerment   gen-x   gen-y   internet   marketing   youth   youth marketing  

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June 17, 2009

Social Media Venn Diagram

via despair.com

Buy it online at http://despair.com/somevedi.html

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Filed under  //   adhd   facebook   geek   internet   myspace   narcissim   social media   stalking   tshirt   tweeting   twitter  

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June 17, 2009

Talkin' bout MySpace generation

via thesun.co.uk

New figures from the Office For National Statistics offer a fascinating snapshot of life for Britain's 12million two to 15-year-olds.

But they also paint a picture of young people who are overweight and boozing regularly.

Thirty per cent of children are obese - up six per cent since 1995.

And one in five 11 to 15-year-olds - around 640,000 - drank alcohol in the last week.

Alarmingly, over the past 20 years the number of girls who sank booze in the last week has risen from 17 to 20 per cent.

But the figure for boys FELL from 24 to 20 per cent. Underlining our kids' tech-savvy nature, 90 per cent of 12 to 15-year-olds and more than half of eight to 11-year-olds use mobile phones.

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Filed under  //   alcohol   facebook   internet   mobile   mobileYouth   myspace   obesity   statistics   teenagers   UK   youth  

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