Generation Y still keeps marketers guessing
This generation refuses to be bought with empty promises and pretty pictures.
"Gen Y is not as interested in being reached by marketers as it is in doing the reaching itself. “This generation want to find you. In finding YOU they feel empowered, knowledgeable and exclusive. This is why the internet has become so main stream to this generation's psyche and also why traditional above the line advertising does not have the impact that it once had.”
http://www.bizcommunity.com/Article/196/347/37031.html
"Gen Y is not as interested in being reached by marketers as it is in doing the reaching itself. “This generation want to find you. In finding YOU they feel empowered, knowledgeable and exclusive. This is why the internet has become so main stream to this generation's psyche and also why traditional above the line advertising does not have the impact that it once had.”
http://www.bizcommunity.com/Article/196/347/37031.html
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