Josh Dhaliwal

Ideas I find on youth, youth marketing, trends and behaviour that i'd like to share 
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authenticity

 

What makes a brand desirable for 18-24 year olds (Clue: It's not how cool it is)

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Filed under  //   2009   advertising   authenticity   brand loyalty   brands   brandwidth   cool   history   MTV   popularity   quality   statistics   teens   trust   viacom   youth  

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