Josh Dhaliwal - Filed under 'advertising'

July 1, 2009

9 Trends in youth marketing for 2009 (South Africa)

When it comes to engaging and exciting young South Africa, companies can no longer limit their brands to a specific product category or service. Traditional vertical categories are not important to young urbanites who expect their most beloved brands to cater to their entire lifestyle and provide them with experiences that go beyond the product itself.

Coca Cola has led the way in extending youth offerings way beyond that of a cold-drink by investing in online media, concerts and community projects. The youth readily compare brands across categories (cell phones with fashion with trainers), so companies need to understand how their brands perform in a general, rather than specific context. And it's this thinking that makes youth less inclined to open a bank account. Why? Because banks don't measure up to cell phone providers who offer a free DVD player among other hi-tech gadgets when you sign-up for a contract.

Check out this website I found at marketingweb.co.za

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Filed under // advertising brands coca cola southafrica teens youth marketing

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June 29, 2009

Why agencies need a new business model - Media Week

via mediaweek.co.uk

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Filed under // advertising

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June 23, 2009

Reaching out to youth — a good marketing strategy

We, the young consumers, are drawn to ourselves. We like to see our friends, neighbours and classmates on television and on billboards. Advertisers know this.

It is even closer to home than we think, with the extreme levels to which advertisers go in order to get their brands out there for public consumption. Yes, an estimated $350 billion is spent on advertising worldwide, and products on the Jamaican market are heavily invested to keep the money coming in for the advertisers.

In fact, there has been a new revolution in the advertising industry. Yes, there is more attention being placed on the spending power of the youth, and advertisers are making their products more attractive to youngsters. Just check out the advertisements on local television stations and you will realise that the major players are the children and TEENs who influence, to some degree, their parents' spending habits.

Many children spend the majority of their time watching television. The best way to get to the parents, who more often than not control the spending, is to get to the kids and young adults first. After all, most parents look to their children for advice when they are buying products for both themselves and their children.

via jamaicaobserver.com

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Filed under // advertising brands jamaica youth youth marketing

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June 22, 2009

5 Lessons in Youth Marketing: Gen Z, Brands and Advertising

via threebillion.com

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Filed under // 2009 advertising brand loyalty brands Gen-z youth youth marketing

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June 22, 2009

Revising teens rely on caffeine

via thesun.co.uk

A study by the School Food Trust found students also skip meals, do less exercise and indulge in more junk food. The poll, of 500 13-17-year-olds, reveals Britain's teenagers often underestimate the importance of healthy living while studying for GCSEs and A-levels. It found one in four (26 per cent) use energy drinks, while 11 per cent admit to using performance enhancers like caffeine tablets. Less than half (48 per cent) think eating properly is important to help them revise, with less than one in five feeling that exercise was important in their study regime. In addition, four in 10 (42 per cent) have skipped meals to make time to revise, and nine in 10 regularly feel tired because of their school work. As a result, only half of teenagers can only study for 30 minutes before losing concentration.

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Filed under // advertising caffeine kids obesity redbull school teens youth

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June 20, 2009

Stop Wasting 50% Of Your (Teens) Marketing Budget

Last month, Fuse and the University of Massachusetts, conducted research around how brands can effectively reach the teen target without breaking their budgets. The study, "Advertising to Teens: 2009 Research," surveyed 598 teenagers ages 13 - 18 online, gathering a statistically valid sample in all aspects. Concentrations included Health & Beauty, Shoes, Department Stores & Retailers, Apparel, Cell Phones, Consumer Electronics, Food & Snack Food and Quick Service Restaurants.

* TV isn't an effective way to reach teens

* The study found that less than 10% of teens approve of or think text messaging is an effective way to reach them

* Even though 90% of teens text, 90% of teens disapprove of advertisers texting them

http://tinyurl.com/masbel

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Filed under // advertising mobile mobileYouth sms survey teens text messaging texting tv USA youth

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June 18, 2009

What makes a brand desirable for 18-24 year olds (Clue: It's not how cool it is)

via marketingcharts.com

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Filed under // 2009 advertising authenticity brand loyalty brands brandwidth cool history MTV popularity quality statistics teens trust viacom youth

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June 18, 2009

mobileYouth @ Red Bull 1976 Games (5 lessons for successful youth marketing)

via youtube.com

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Filed under // 1976 advertising community legacies lessons music platform redbull relevance skiing snowboarding social media USA youth marketing

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June 18, 2009

Generation Y still keeps marketers guessing

This generation refuses to be bought with empty promises and pretty pictures.

"Gen Y is not as interested in being reached by marketers as it is in doing the reaching itself. “This generation want to find you. In finding YOU they feel empowered, knowledgeable and exclusive. This is why the internet has become so main stream to this generation's psyche and also why traditional above the line advertising does not have the impact that it once had.”

http://www.bizcommunity.com/Article/196/347/37031.html

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Filed under // advertising empowerment gen-x gen-y internet marketing youth youth marketing

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