Josh Dhaliwal

You are here: Home / mobileyouth tour / 2010 mobileYouth Tour Dates - 15 cities added

2010 mobileYouth Tour Dates - 15 cities added

Just released! Following our successful 2009 tour, we’re putting together a tentative tour itinerary to share mobileYouth updates on trends and youth marketing insights for 2010. Here are the initial dates. If you want mobileYouth to speak/present at your conference/company or seminar then contact us here in first instance and let’s get talking. As you can see, time is going to be limited to 2 engagements per city so contact us early.

 

Feb Week 1

• Turkey

Feb Week 2

• Bahrain (1 space left)
• Dubai (fully booked)
• Delhi/Mumbai (1 space left)
• Kuala Lumpur (1 space left)

Feb Week 3

• Jakarta
• Singapore (1 space left)
• Hong Kong
• Taipei
• Shanghai

Feb Week 4

• Tokyo (fully booked)

Mar Week 1

• Seattle (1 space left)
• San Francisco
• New York
• Toronto

Use Twitter to contact Josh or Graham directly.

The Government has thrown its weight behind a rap song as part of a marketing campaign that aims to encourage hard-to-reach groups to take part in the 2011 national census.

It is hoping the track Invisible, by east London grime artist Ghetts, will encourage young members of the black community to take part in the next census. Ghetts has been working with the Office for National Statistics (ONS) on lyrics that communicate the importance of filling out the form, which will help benchmark the country’s population.

You are here: Home / youth marketing insights / News / Something you didn’t know about Starbucks

Something you didn’t know about Starbucks

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Posted by Graham Brown on Saturday, October 24, 2009 at 6:33 pm 
Filed under News · Tagged with social currency, starbucks

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Teen usage of mobile phones focuses heavily on texting, both sending and receiving. In Q2 2009, the top-ranked mobile activity for teens was messaging, with 84% of teens sending a text message and 55% of teens sending a picture message.

Top 10 Teen Mobile Media Usage (% of Teens 13-17)
Media	% of Teens Using
Text messaging	84%
Picture messaging/MMS	55
Ringtone downloads	44
Instant messaging	42
Picture downloads	35
Wallpaper/screensavers	32
Email	30
Text alerts	30
Content uploads	27
Game downloads	21
Source: The Nielsen Company, September 2009

« Weekly Wrap: Bing Rocket Contest, School Bake Sale Ban, iPhone & Teens, Brands, Content & Youth, Mobile Augmented Reality, Tween Summit Wrap Up, South African Youth Trends & More! | Main | Kids on the Future of TV »

18 October 2009

Global Youth: Differences Between American & Canadian Millennials

A recent study conducted by market research firm Ipsos examined the values and lifestyles of North American youth aged 10-34 found both shared cultural similarities and marked differences between Canadian and American youth.

The study, A Check-up on the Habits and Values of North America’s Young Adults, found that health care, education and employment matters were rated as the top three issues in both countries.

Here's a breakdown of some of the key points from both parts of the study on North American youth.

Lifestyle & Values

• In the United States, 39%,of the 18-34 year-old set are married compared to only 25% in Canada;

• The number of domestic partnerships in Canada is significantly higher (18% vs. 7%);

• 45% of Americans were more likely to report "owning" their home compared to those living in Canada (35%);

• 19% of Americans traveled to a vacation destination that was out of country compared to 48% of Canadian respondents;

• 64% of this group in the US versus 62% in Canada reported being employed on a full-time or part-time basis or were self-employed.

Education

• 76% of Canadians between the ages of 18-34 have at least some college or post-secondary education compared to 68% of Americans in the same age range;

• 17% of Canadians in the group reported being full-time students compared to 13% of Americans;

Social Media, TV, Mobile & Technology Usage

• Americans sending and receiving an average of 129.6 text messages per week;

• Canadian average of 78.7 messages per week;

 

• Americans reported watching an average of 5.9 hours of TV per weekday;

• Canadians watched 4.8 hours of TV per weekday;

• 81% of Canadians are on Facebook compared to only 57% in the U.S.; 

 

• Americans averaged 28 hours per week on the Internet, compared to 27 hours by Canadians;

 

• Americans are more into MySpace, 54% having registered compared to 23% in Canada.

You are here: Home / youth marketing insights / News / Youth aren’t the connected generation

Youth aren’t the connected generation

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• Mobile Youth - the 10 most common myths (#10 Connectivity)
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Posted by Graham Brown on Sunday, October 18, 2009 at 5:57 pm 
Filed under News · Tagged with connect generation, digital natives, gen c

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You are here: Home / youth marketing insights / News / Stop listening and start a dialogue

Stop listening and start a dialogue

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Listening is selfish. It’s what airlines do when they hand out feedback forms asking for your opinion “because we care” but never bothering to follow up on your recommendations or even return a courtesy call to say your opinion counted.

Entering a dialogue means leading the customer rather than listening to them. It’s a meaningful conversation that involves a mutual exchange of value. Social currency for the customer, marketing and product development insights for the brand.

Posted by Graham Brown on Tuesday, October 13, 2009 at 5:43 pm 
Filed under News · Tagged with dialogue, listening

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